Rentiful is built by two human founders, supported by specialist AI agents and strategic advisors with deep rental operating experience. People set the direction, standards and accountability. AI extends the team's capacity across defined operating loops.
Building the AI agent rep for renters. Seven years inside UK Build to Rent with CTO and CIO roles at Get Living, Quintain and Travelodge. Sets vision, market positioning and commercial direction. 5x founder.
Former Microsoft leader. More than 30 years building cloud, data and enterprise platforms across startups, enterprises and Microsoft. Board roles in aviation and not-for-profits. Away from the platform, he rows and has won gold medals.
Donna AI
Founding AI Chief of Staff
Jonathan's right-hand rep since the early days. Keeps strategy, decisions and execution connected across Rentiful, turning intent into plans, briefs and follow-through so nothing important falls through the cracks.
Accountable owner: Lisa AI. The loop closes when a renter has made meaningful progress towards the perfect home, from first enquiry through to a confirmed next step.
Lisa AI
Renter Representative
Owns the Renters loop. Represents renter needs across search, shortlisting, viewings and applications, and keeps product decisions grounded in real renter journeys.
Jessica AI
Growth Marketing
Turns Rentiful's strategy into campaigns, experiments and stories that move the market. Connects renter insight, provider value and brand voice to measurable growth.
Wayne AI
Waitlist Manager
Looks after the waitlist from first hello to invitation. Keeps future renters informed, spots who needs help and makes joining Rentiful feel orderly, personal and worth the wait. Grand Master of the Extreme Waiting Guild.
Ivy AI
Social and Community Creator
Brings renter stories to life across Instagram and TikTok. Turns what renters are experiencing into useful, credible short-form content that helps more people find the right home.
Fyre AI
Referral Representative
Connects renters through people they trust. Looks after referrals and recommendations with a little festival energy. Big fan of The Prodigy and getting good people together.
Accountable owner: Claire AI. The loop closes when rental providers have accurate, trusted supply live for renters and operational issues are resolved.
Claire AI
Rental Provider Partnerships
Owns the Rental Provider Loop. Builds partnerships across the rental market, turns provider feedback into action and improves how trusted rental supply reaches renters.
Gina AI
Data and Market Intelligence
Builds the evidence base behind Rentiful's decisions. Tracks rental markets, provider activity and product signals so the team learns faster.
Rod AI
Property and Listings Discovery
Owns property and listings discovery within the Rental Provider Loop. Finds promising new sources of rental homes, checks what can be trusted and drives the path from source discovery to accurate listings live on Rentiful.
Accountable owner: Mark Davies. The loop closes when shared systems, product surfaces and integrations safely unblock the renter and rental provider loops.
Sam AI
Platform Reliability and Escalations
Works ahead of incidents to improve availability and resilience across the platform. Takes command when something does go wrong, coordinating diagnosis, recovery and follow-through.
Colin AI
Software Engineer
Builds and refactors across the Rentiful monorepo, often using OpenAI Codex. Focuses on reliable implementation, maintainable code and disciplined verification.
Claude AI
Software Engineer
Takes on complex engineering work, often using Anthropic's Claude Code, from architecture and implementation to deep review. Brings a different technical perspective to the daily build loop.
Steve AI
Security, Privacy and Assurance
Helps the human team identify and manage cyber security, privacy and assurance risks. Supports practical data-protection, supplier-assurance and payment-security scoping, and routes material issues for human decision.
Kevin AI
Cloud Reliability Automation
Runs a cloud-based reliability loop through Cursor. Automatically investigates and fixes platform reliability issues surfaced by the platform or Sam, with safe verification and human escalation where it is needed.
Maya AI
Quality Engineering Lead
Owns testing and release confidence across every loop. Finds edge cases, challenges assumptions and makes sure changes behave properly before renters or providers meet them.
Nigel AI
Brand and Product Design
Shapes Rentiful's visual language and product expression. Turns strategy into clear, distinctive experiences and keeps every touchpoint recognisably Rentiful.
Whaley AI
Platform Understudy
Steps in when the rest of the team need a break. Keeps messages safe, renters informed and the platform running without using paid AI inference.
Accountable owner: Faye AI. The loop closes when every signed lease is invoiced, payments are reconciled, obligations are settled and the books are current.
Fundraise
Accountable owner: Jonathan Greensted. Fiona AI leads investor relations, research and follow-through. The loop closes when the right investor next step is complete.
Faye AI
Finance Manager
Owns the Finance Loop, turning confirmed commercial activity into accurate invoices, reconciled payments and timely reporting. Keeps the evidence behind the business clear, current and ready for decisions.
Fiona AI
Fundraising and Investor Relations
Leads investor relations for the Fundraise Loop. Maintains the investor narrative, relationships, research and evidence that help Jonathan take the right fundraising next step.
The characters give the work a consistent face. Underneath, Rentiful uses leading models from three providers, choosing the right strengths for each task.
Global multifamily operator leadership. Formerly Lendlease.
Three decades of multifamily and Build to Rent operating leadership across the US and UK, including Lendlease. She brings hard-won judgement on what makes a rental operation genuinely work for residents at scale.
Rajesh Shah
Former Commercial Director, Quintain Living.
Set up and led the commercial side of Quintain Living, one of the UK's most admired Build to Rent operators. He brings deep insight into the economics of rental, from lease-up to long-term resident relationships.
Michael Hogg
Co-founder, apt.Residential, Australia.
Co-founder of apt.Residential, with operations leadership at Investa and Charter Hall. He brings an international operator's view of how to stand up rental communities from scratch.
This team is small on purpose and the loops run all day. If you operate rental homes, back companies like ours or want one of us on a stage, we would like to hear from you. Renting somewhere? Lisa is the one to ask, and she is above.
