Rentiful Snapshot
Stay on air.
A standby copy of your rental website, hosted by us on separate infrastructure. When your main site goes down, switch to the snapshot and renters carry on browsing, enquiring and booking viewings.
When a rental website goes down, everything stops
Nobody can see your homes. Nobody can book a viewing. The button on your development website leads to an error page, the link in your last campaign email goes nowhere, and the renters who were ready to enquire today simply go somewhere else. You do not get those enquiries back.
Most rental websites sit on a platform you do not run, and when that platform has a bad day there is very little you can do except wait and chase. We have watched it happen: a marketing site unreachable for the best part of a working day, its booking journey down with it, while a leasing team could do nothing but field calls.
Snapshot gives you somewhere to send people while that gets fixed.
How it works
We take a snapshot
Your pages, your words, your images, your page addresses. It is your site, not our interpretation of it. Nothing changes on your side and nothing is installed.
We host it separately
The snapshot runs on our infrastructure, with every image, font and file served from it. It shares nothing with your main site, so whatever takes that down cannot reach the snapshot.
You switch when you need it
Point a link at the snapshot and renters carry on as though nothing happened. Switch back whenever you are ready. We can also make the switch automatic.
What the snapshot covers
Your marketing pages
The story, the building, the amenities, the neighbourhood, the contact details. Everything a renter reads before they decide to enquire.
Live availability
Where we already hold your inventory, the snapshot can show real prices and availability rather than a frozen snapshot.
Enquiries and viewings
Renters can still ask to book a viewing while your main site is down, and those enquiries reach your leasing team as usual.
Never competing with you
By default the snapshot stays out of Google entirely, so it can never outrank you for your own name. There is more to say about search, and we say it below.
Once, or every night
One-off
A single snapshot of the site as it stands today. Right for a building whose pages rarely change, or for seeing what this looks like before committing to anything.
On a schedule
We re-take it as often as suits you: nightly, weekly, monthly. Your snapshot keeps pace with your site, so whenever you need it, it is current rather than a museum piece.
What about Google?
Worth being straight about this, because it is the question everyone asks and the honest answer is not the obvious one. Search engines do not fail over. When your site stops responding, Google does not quietly start showing a copy. It keeps sending people to a page that is broken, and if the outage runs long enough it drops those pages instead. Having a second copy in the index would not rescue you, because the result people click still points at the site that is down.
So an indexed duplicate is the worst of both: it competes with you while you are up, and it cannot help you while you are down. That is why the snapshot stays out of the index by default.
If you want continuity in search, the answer is not to index the snapshot. It is to serve it at your own address.
With automatic failover the snapshot answers on your domain, so as far as Google is concerned there was never an outage at all. Same web addresses, same pages, same rankings, and nothing to reinstate afterwards.
If you would rather the snapshot were visible in its own right, we can publish it with a canonical link pointing at your site, which is the standard way of telling search engines this is a copy and the credit belongs to you. We would just rather you knew what it does and does not buy.
AI-ready, even if your site is not
Renters increasingly arrive through an AI assistant rather than a search box, and assistants can only recommend what they can actually read. Plenty of rental websites were built before any of that mattered.
We write the markup on the snapshot, so it can be built properly whether or not the original was: structured property data an assistant can parse, clean headings and accessible markup, and clear machine-readable provenance saying what the page is and who it belongs to. It is the same groundwork as AI Connect, applied to a copy of your site rather than to your feed.
Which means the snapshot is not only insurance. It can be the version of your site that AI assistants understand best.
Or let it switch itself
Switching by hand is fine, and it is the right default while you decide whether you trust it. But we can also watch your main site and route visitors to the snapshot automatically the moment it stops responding, then send them back when it recovers. Nobody has to notice, and nobody has to press anything at nine o'clock on a Sunday evening.
What it costs
We are still setting the fee, so for now: let's talk. Tell us how many sites you run and we will agree something fair. That is the same approach we take everywhere our pricing is not yet settled, and you can see the fees that are settled on our pricing page.
Want a snapshot of your site?
Send us the address of the site you want covered and we will show you a working snapshot of it. Keeping your site on air is the most direct way we can improve things for the renters we represent, so it is a win for everyone.